
	Endeca

	New York Times

	NYT Workgroup

	DeluxePinpoint

	HCPro

	HydroCision

	FuelSpot

	AnswerThink

	Lobkowicz Brewery

	Lobkowicz Collection

	Misc. interactive

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Bill Anderson

412 Rockland Ave

Manchester NH 03102

800.656.6115

FuelSpot

FuelSpot was an online petroleum exchange for the spot market; transactions closed and shipments rolled out rapidly. As Interactive Creative Director, my job, in addition to producing all print and trade show materials, was to develop interface designs and produce rapid prototypes of branded portals.

Market listing screen rework

As supplied by programmers. Tasks take 5+ clicks.

First iteration. Background dominates.

Version 2, bring tasks to 2 clicks.

Final version. Easy for power users and new users.

Trading window redesign

As supplied by the programmers. Background elements dominate.

First iteration. Background is still too dominant.

Final version. Color and type present a clean screen.

Other sites and applications

Portal home

The consumer site, page detail

Farmer's portal

Gas station tank monitor and trade portal

Roles at a glance

As freelance Creative Director at Red Brick Design, worked with a team of designers to develop logo, brand identity, and user interface redesign.

Hired as Interactive Creative Director at Fuelspot.

Oversaw team of web developers to create user interface, prototypes, and applications.

Developed the brand guidelines.

Worked with outside agencies to create marketing materials.

Worked with internal resources to create email marketing campaigns.