Hydrocision, a B-round startup company, had created an innovative medical device that used high-pressure water jets to cut and clean human tissue. Hydrocision needed a cost-effective, innovative brand that would showcase the technology and grow with the product’s offerings.
Logo design
Console interface with brand colors
2-color FDA-compliant labeling system
3-color disposables packaging
Trade show booth design
Roles at a glance
Developed the logo, corporate identity, packaging systems, and brand guidelines
Worked with outside agencies to develop tradeshow booth, brochures and websites
Recommended naming conventions and product line expansion systems
