The success of the Lobkowicz Collection's branding campaign led to an assignment to unify the holding company's diverse brand assets.
The Lobkowicz brewery was a 540 year-old brewery founded by a prince and brewmaster. The story was compelling, the beer great, but the brand was lackluster. I used portraits and paintings to make the ancestral connection and give the brewery a regal image.
Proposed brewery logo
Exterior pub livery
Branded beer glass
Wall-mounted pub livery
Label design with alternate logo
Roles at a glance
Created new brand identity designed to leverage heritage.
Developed new packaging systems for product line.
Recommended sales promotion campaigns.
Designed new promotional products.
Worked with marketing and brewmaster to produce new line extensions.
