An American family, blessed with ancestors who were princes of the Holy Roman Empire, were returned several confiscated castles, musical manuscripts, and a massive art collection after fall of Communism. The family consolidated the collection into a single art museum located 30 miles outside of Prague. They needed a strong identity that would both entice tourists and guide independent travellers to this out-of-the-way village.

Created the museum's identity system and guidelines.

Developed the museum's marketing program and all support materials.

Developed and produced numerous retail items.

Created an outdoor advertising campaign.