Endeca
New York Times
NYT Workgroup
DeluxePinpoint
HCPro
HydroCision
FuelSpot
AnswerThink
Lobkowicz Brewery
Lobkowicz Collection
Misc. interactive
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Bill Anderson

412 Rockland Ave

Manchester NH 03102

603.943.6552



FuelSpot

FuelSpot was an online petroleum exchange for the spot market; transactions closed and shipments rolled out rapidly. As Interactive Creative Director, my job, in addition to producing all print and trade show materials, was to develop interface designs and produce rapid prototypes of branded portals. 

Market listing screen rework

As supplied by programmers. Tasks take 5+ clicks.
First iteration. Background dominates.
Version 2, bring tasks to 2 clicks.
Final version. Easy for power users and new users.

Trading window redesign

As supplied by the programmers. Background elements dominate.
First iteration. Background is still too dominant.
Final version. Color and type present a clean screen.

Other sites and applications

Portal home
The consumer site, page detail
Farmer's portal
Gas station tank monitor and trade portal




Roles at a glance

As freelance Creative Director at Red Brick Design, worked with a team of designers to develop logo, brand identity, and user interface redesign.

Hired as Interactive Creative Director at Fuelspot.

Oversaw team of web developers to create user interface, prototypes, and applications.

Developed the brand guidelines.

Worked with outside agencies to create marketing materials.

Worked with internal resources to create email marketing campaigns.