Bill Anderson

Latest Articles

Billionaires vs Average American Family

February 8th, 2026 — An animated graph comparing the average American family's net worth to Billionaires. Rendered as a murmur of starlings.

Adobe Gen Studio notes from the trenches: planning for success

January 14th, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.

Getting ROI from Fluid Revenue systems

September 14th, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.

Adobe GenStudio: Scaling content generation for Performance Marketing

July 11th, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.

Fluid Revenue Orchestration needs two things

June 25th, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.

MVD=MVD: Your Minimum Viable Data is your Most Valuable Data

June 20th, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.

The perfect CRM: I once met a real unicorn in the Canadian wilderness

June 20th, 2025 — The perfect CRM: I once met a real unicorn in the Canadian wilderness.