Bill Anderson

I’ve been a designer, product developer, teacher, and built a marketing automation professional services practice serving the Fortune 50.

Here’s what I’m doing now:

Run an independent product design and licensing studio
Martech advisory to senior leaders on a limited referral-only basis
Speak to design groups about AI and the future of the industry
Run in-person mentoring for emerging martech leaders, helping guide the shift from technician to leader
Give talks to high school and college students about careers in marketing and design

I’m pretty happy puttering around the studio, so if you want to get in touch, shoot me a message on LinkedIn.

Drydocked boat, Iceland

May 1st, 2026 — Here’s a great old boat we found while walking to get groceries in Reykjavik.

Billionaires vs Average American Family

February 8th, 2026 — An animated graph comparing the average American family's net worth to Billionaires. Rendered as a murmur of starlings.

Adobe Gen Studio notes from the trenches: planning for success

January 14th, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.

Getting ROI from Fluid Revenue systems

September 14th, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.

Adobe GenStudio: Scaling content generation for Performance Marketing

July 11th, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.

Fluid Revenue Orchestration needs two things

June 25th, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.

MVD=MVD: Your Minimum Viable Data is your Most Valuable Data

June 20th, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.