Bill Anderson

Bill has decades of experience in both design and marketing technology, culminating in building an Adobe gold partner marketing automation practice at Slalom serving the Fortune 500.

Currently, he has a private advisory and collaborates with nonprofit arts organizations, travel and hospitality groups, and craft businesses.

Anderson s.r.o. and Anderson Creative Group LLC are located in Prague and Boston respectively, and accept new clients on a referral-only basis.

Articles on this site remain for reference.

Billionaires vs Average American Family

February 8th, 2026 — An animated graph comparing the average American family's net worth to Billionaires. Rendered as a murmur of starlings.

Adobe Gen Studio notes from the trenches: planning for success

January 14th, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.

Getting ROI from Fluid Revenue systems

September 14th, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.

Adobe GenStudio: Scaling content generation for Performance Marketing

July 11th, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.

Fluid Revenue Orchestration needs two things

June 25th, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.

MVD=MVD: Your Minimum Viable Data is your Most Valuable Data

June 20th, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.