Résumé

OVERVIEW

Revenue marketing leader building teams and technologies for startup and Fortune 1000 clients.  I help executives transform sales and marketing teams through automation, change management, mentorship and workshops. I’m certified in several marketing technology platforms and can guide teams with wisdom and real-world experience.

Combining both classical graphic design backgrounds with tech, I help demand generation leaders brainstorm and implement sophisticated nurture programs, and can talk content, user experience, technical integrations, and lead-to-sales workflows.

As a designer, I’ve produced work for The New York Times, Leo Burnett and J. Walter Thompson. I can architect a solution from Adwords and Analytics through marketing automation and custom print production.

RELEVANT WORK EXPERIENCE

Slalom Senior Principal, Global Marketing Automation — 2020-present

Responsible for building a global Adobe Gold Partner practice focused on lead orchestration, revenue enablement design, and experience architecture. Influenced $12MM in enterprise sales while maintaining 80% team utilization targets. Clients include Sandals Resorts, Amazon, Delta Airlines, many pharmaceuticals and hospital networks. Our team of certified expert consultants actively contributes to the martech community with public speaking, educational outreach, and writing certification exams.

Demand Spring Senior Marketing Technology Consultant — 2018-2020

Acted as a high-touch, trusted client advisor architecting marketing automation systems. Focused on new implementations, systems audit and optimization, and lead flow/sales operations. Extensive change management coaching. Additionally, I recruited, trained, and mentored new Martech consultants with a formal program teaching Marketo 101 and consulting best practices, including time management, requirements gathering, navigating difficult situations, and getting client feedback.

Monotype 2008-2018

Monotype (Nasdaq: TYPE), is a global leader in fonts and font technology, with a library of over 10,000 fonts and system software that powers mobile phones, cameras, in-seat entertainment systems and printers. If you’ve printed in Helvetica or Times New Roman, you’ve used our products.

Marketing Operations Manager 2013-2018

    • I built the Demand Generation technology stack, including ad platforms, email, landing pages, forms, routing and analytics.
    • Recruited and managed a marketing operations team that services seven managers worldwide
    • Consulted with regional marketing directors to determine KPIs and develop localized demand generation campaigns in English, German, French and Japanese.
    • Oversaw the design and production of content campaigns including webinars, ebooks, live events, videos and email engagement campaigns.
    • Created GPDR-compliant regional marketing system for German and EU markets.
    • Work with Business Development, Inside Sales, Field Sales, and Executive team to ensure quality lead assignment and accurate data.

Senior Marketing Programs Manager 2008-2013

    • Created an animated ‘Show and Sell’ application to help salespeople explain complex technologies by using an Android tablet.
    • Created the Font Gazer product that allows designers to browse, evaluate and purchase typefaces within the Adobe InDesign page layout program.
    • Working with Vodafone UK, created the user experience for Flipfont, an app that allows users to change their system fonts on Android phones. Currently installed on over 1 billion devices worldwide.

The New York Times Contract Art Director 2003-2008

Responsible for design and layout of standalone publications for the Special Advertising Sections division
of The New York Times. In addition to designing special sections, I did some pretty cool process work:

  • Created the ‘writer’s workgroup’, a web-based artwork trafficking application that operated like a user-submitted digital asset management (DAM) system.
  • Designed the offsite proofreading and prepress production system. Created a web-based scheduler to manage, monitor and report the pipeline.

INTERESTING, BUT SOMEWHAT IRRELEVANT ACCOMPLISHMENTS

  • Created branding system for the House of Lobkowicz, which included several castles, a privately-held art collection, a brewery and vineyard. We’re talking Mozart, Beethoven, and Rubens.
  • Created the brand identity and packaging for Hydrocision, a water jet medical device. Proposed ‘show and sell’ videos of actual surgeries; once a surgeon saw the videos, they understood the benefits immediately.
  • Interactive Creative Director responsible for developing the user interface of an online exchange for the petroleum spot market. Developed rapid prototypes for branded buyer portals.
  • I sold the Venturebeat.com domain name to Matt Marshall in 2005.
  • I can build and run a FreeBSD Unix server from bare metal. Remotely.

EDUCATION

  • Art Institute of Philadelphia

CERTIFICATIONS

  • Marketo Subject Matter Expert - Exam writer, Solution Architect and Certified Expert
  • Marketo Certified Solutions Architect 2019-present
  • Marketo Certified Expert 2014-present

VOLUNTEER

  • President, Central Crew Club, a 60-person high school rowing team 2013-2016
  • Board of Academic Advisors, Manchester Community College
  • Founding member, Merrimack Valley Venture Forum

SPEAKING

  • Letterchats - Collaborative GenAI tools for designers: April 2025
  • Letterchats - The GenAI revolution: We’ve been through this before July 2024
  • Granite State Code Camp - How to be a great consulting developer Nov 2020
  • Mauticon2020 - Anatomy of a demand generation campaign Nov 2020
  • Mauticon 2020 -  Marketing automation, a view from the consulting trenches Nov 2020
  • Mauticon 2020 -  What I learned on my first implementation Nov 2020

PUBLICATIONS