I work with a small number of senior leaders each year on the people, process, and technology decisions that shape modern marketing organizations. The work is private, direct, and designed for your needs.
The pace of industry change is frantic and it’s hard to get answers. Management consultants leave behind beautiful slides. Solution partners focus on schemas. Specialists specialize. Few can provide a technically-grounded vision for your business, something you can lead with; a vision that spans from the creative brief to closed-won/upsell that starts with your business needs, not the platform’s.
In my career, I was a designer, a marketer, a product designer, a salesperson, an enterprise technologist, a marketing ops leader. I bring that real-world experience to focus on exploring what trends will affect your team, and how best to optimize and untangle your systems, people and process to prepare.
Recent work includes Amazon, AWS, Fidelity Investments, DTCC, Sandals Resorts; healthcare systems like CommonSpirit Health, Houston Methodist, and Mass General Bringham; as well as software companies like Qlik Technologies, Rapid7, Veeam, Vidyard, and many more.
Merging martech platforms after an acquisition can be challenging, upfront planning saves the day As a marketing technologist, integrating marketing automation systems from acquired companies involves merging two distinct business operations, cultures, and technologies. This process requires a structured approach to ensure a smooth transition.
Continue reading...