Thinking
These are my various writings. Some might say they are cool. Some may not.
Sometimes, you need a CTO
March 20th, 2025
A deep-dive into Adobe GenStudio: scaling content generation for Performance Marketing
February 25th, 2025
Tasks and timelines for merging an acquired company’s martech systems
February 19th, 2025 — A checklist of tasks and timelines for merging Marketo instances.
What is a Revenue Enablement Architect?
February 16th, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.
What is a Revenue Orchestration Architect
February 12th, 2025
Surrealism turns 100 today
October 14th, 2024
A designer’s take on GenAI
September 7th, 2024
Adobe Summit 2023: Wow, did they get it right
March 30th, 2023
Merging marketing automation platforms
May 1st, 2021 — We outline the steps needed for an instance merge involving two organizations running Marketo and Salesforce.
Staffing the revenue marketing team: salary ranges 2018
March 12th, 2018