Articles These are my various writings. Some might say they are cool. Some may not. Fluid Revenue Orchestration needs two things Sometimes, you need a CTO A designer’s take on GenAI Adobe GenStudio: Scaling content generation for Performance Marketing Basic tenets of Fluid Revenue Orchestration Beyond Martech siloes: Thinking about the full Revenue Orchestration Architecture Getting ROI from Fluid Revenue systems Merging marketing automation platforms MVD=MVD: Your Minimum Viable Data is your Most Valuable Data Fluid Revenue at Scale requires active executive sponsorship ← Back to the future Forward to the past →