About Bill
Bill straddles the art and technology worlds, leaving muddy tracks and baffled audiences in both.
A global revenue orchestration practice lead at Slalom Consulting, Bill advises marketing leaders of the Fortune 500. His clients include Amazon Web Services, Sandals Resorts, Qlik Technologies, Fidelity Investments, and numerous life sciences and hospital networks.
As a designer, he worked for some of the world’s great ad agencies including Leo Burnett, J.Walter Thompson, DMB&B and EuroRSCG. He was an art director for The New York Times, and accidentally started a SaaS company before there was a name for it.
He has helped build several products including Web Fonts, an Adobe InDesign extension, and an Android app installed in a billion devices worldwide. His most important work is the Voiceboard project, a free, paper-based tablet to help nonverbal patients communicate.
He apparently refers to himself in the third person and tries to impersonate Whispering Bill Anderson, the country singer, and Bill Anderson the CEO of Bayer. Neither have been successful.
Talks and Publications
Forbes Magazine
Marketing Leaders Are Chasing GenAI ROI, But Most Are Missing The Mark
Digital Journal
The three keys to personalized customer experiences at massive scale
Color: Messages and Meanings
A Pantone Color Resource by Leatrice Eiseman
What is Branding?
Essential Design Handbooks series by Matthew Healey
Design DNA
300 International Logos Deconstructed by Mathew Healey
Best of Screen Printing Design
A design resource by Lisa Walker
Speaking engagements
Letterchats
Collaborative GenAI tools for designers: April 2025
Letterchats
The GenAI revolution: We’ve been through this before July 2024
Granite State Code Camp
How to be a great consulting developer Nov 2020
Mauticon2020
Anatomy of a demand generation campaign Nov 2020
Mauticon 2020
Marketing automation, a view from the consulting trenches Nov 2020
Mauticon 2020
What I learned on my first implementation Nov 2020
Mauticast #14
Why the Martech Council loves Mautic (feat. Bill Anderson)
My speaker profile on Sessionize
Bill's Sessions
What makes a great consulting developer?
What I learned from my first implementation
Marketing Automation: A view from the consulting trenches
Anatomy of a demand generation campaign