Articles about
Articles about
February 16th, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.
January 14th, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.
September 14th, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.
July 11th, 2025 — Adobe’s recent unveiling of GenStudio has sparked a lot of interest and some consternation among marketing executives.
March 20th, 2025 — Sometimes, you have to go beyond what the client is asking and find the real problem. It can be ugly.
February 25th, 2025 — A deep-dive in to Adobe Gen Studio: Scaling content generation for Performance Marketing
March 30th, 2023 — Adobe Summit 2023: Wow, did they get it right
January 16th, 2025 — Kate shares her perspective on the growing role of data in healthcare, emphasizing that personalization is about more than technology