Articles about
Articles about
December 12th, 2024 — Ava O'Keefe walks me through her experience running a go-to-market (GTM) program for a pharmaceutical company awaiting FDA approval.
February 16th, 2025 — A Revenue Enablement Architect is responsible for designing and implementing comprehensive revenue enablement strategies.
March 20th, 2025 — Sometimes, you have to go beyond what the client is asking and find the real problem. It can be ugly.
May 3rd, 2025 — Thinking about the full Revenue Enablement Architecture.
May 20th, 2025 — Don't let the execs weasel out of the hard work of managing digital transformation.
May 29th, 2025 — I've formed an opinion of what makes a strong Revenue Orchestration Architecture. Here's my basic tenets for design.
June 20th, 2025 — From a Revenue Orchestration standpoint, your Minimum Viable Data (MVD) is your Most Valuable Data. MVD=MVD.
June 20th, 2025 — The perfect CRM: I once met a real unicorn in the Canadian wilderness.
June 25th, 2025 — Fluid revenue operations require two things to work: a good flow of data and the right data to flow.
September 14th, 2025 — Executives investing in Salesforce, particularly with Fluid Revenue Orchestration, often find the promised ROI a little elusive.