Articles about

Marketing

Basic tenets of Fluid Revenue at Scale

May 29th, 2025 — I've formed an opinion of what makes a strong Revenue Orchestration Architecture. Here's my basic tenets for design.

Fluid Revenue Orchestration transformation requires active executive sponsorship

May 20th, 2025 — Don't let the execs weasel out of the hard work of managing digital transformation.

Beyond Martech siloes: Thinking about the full Revenue Enablement Architecture

May 3rd, 2025 — Thinking about the full Revenue Enablement Architecture.

A deep-dive into Adobe GenStudio: scaling content generation for Performance Marketing

February 25th, 2025 — A deep-dive in to Adobe Gen Studio: Scaling content generation for Performance Marketing