Articles about

martech

Merging marketing automation platforms

April 30th, 2026 — Merging martech platforms after an acquisition can be challenging, upfront planning saves the day As a marketing technologist, integrating...

MVD=MVD: Your Minimum Viable Data is your Most Valuable Data

April 30th, 2026 — Sure, data is seen as the lifeblood of modern business. Companies are urged to collect as much data as possible, with the belief that more...

Tasks and timelines for merging an acquired company’s martech systems

April 30th, 2026 — Kickoff meeting Level setting expectations Learn how business works Current marketing programs Current nurture system (scoring, MQL,...