Articles about

Tactical

Merging marketing automation platforms

May 1st, 2021 — We outline the steps needed for an instance merge involving two organizations running Marketo and Salesforce.

Tasks and timelines for merging an acquired company’s martech systems

February 19th, 2025 — A checklist of tasks and timelines for merging Marketo instances.

A deep-dive into Adobe GenStudio: scaling content generation for Performance Marketing

February 25th, 2025 — A deep-dive in to Adobe Gen Studio: Scaling content generation for Performance Marketing

Adobe Gen Studio notes from the trenches: planning for success

January 14th, 2026 — Adobe Gen Studio opens up meaningful possibilities, but it ain't as easy as the salespeople tell you. I was there.